“Behavioural niches” – what do people want to do on the move? Specialist apps to handle context specific actions? #nuxuk

Consumers now have the power to browse and shop whenever and wherever they want. Consumers are driving tech innovation #nuxuk

Desktop usability testing is pretty established. Morae, silverback, tobii etc but there’s a loooong way to go for mobile #campdigital

Intention on mobile is about the distance between finger and screen. Hovering? Far away? Tells you much about state of mind. #campdigital

Everyone holds their mobile device in a different way. Diff grip, diff posture etc. How the hell do you calibrate for that? #campdigital

Good to known not the only would-be evil scientist in the room #campdigital #persuasivedesign

Great examples of persuasive design techniques from @ElisadelGaldo #campdigital

She’s good. #campdigital #persuasivedesign

Looking forward to this persuasive design talk at #campdigital http://t.co/xRfwmxEj

Get stakeholders in same place at same time to bash out prototypes. Great for widespread buy in and understanding #campdigital @suthen