Statistical significance & other A/B test pitfalls
via @UXBooth
Nice read.
Found link via youtube:
The process feels a little disjointed and could be smoother, but this is a common problem with paper prototyping and on the whole I think it’s a nice idea.
One concern I do have however, is how long the paper templates took to create. Surely you could put something together Axure or similar in a shorter time, and which would be more reusable than these pieces of paper…?