How the @nytimes promotes related articles
Scroll down to end of article & keep your eye on space on right. Subtle #ux
Tag Archives: call to action
Principle of least astonishment
iPad Usability: First Findings From User Testing
iPad Usability: First Findings From User Testing
(from @NNgroup)
Summary: http://is.gd/c4okC
Full report: http://www.nngroup.com/reports/mobile/ipad/
Apps too linear, ignoring established #ux conventions
Super-usable ecommerce websites that I love #1: Nabru
Super-usable ecommerce websites that I love #1: Nabru
(via @Pod1)
Nice choice and good summary of Nabru’s key features
Do Your Landing Pages Suck?
The Apple Store’s Checkout Form Redesign
The Apple Store’s Checkout Form Redesign
via @lukewdesign
Nicely done & well worth the time it took 
#ux
Reese Witherspoon ‘bigs up’ Code-produced site for Refuge on Jonathan Ross
Reese Witherspoon ‘bigs up’ Code-produced site for Refuge on Jonathan Ross
via @computerlovers
What makes a website successful?
What makes a website successful?
Great article from @boagworld – reiterates some of the basics that often get forgotten.
Paper prototyping iPhone apps
Found link via youtube:
The process feels a little disjointed and could be smoother, but this is a common problem with paper prototyping and on the whole I think it’s a nice idea.
One concern I do have however, is how long the paper templates took to create. Surely you could put something together Axure or similar in a shorter time, and which would be more reusable than these pieces of paper…?
Adding a PayPal button to your site
Added PayPal to your site recently? This site for Five Simple Steps‘ new book “A Practical Guide to Designing for the Web” has a nice, simple explanation for users how they can use the PayPal service.
Five Simple Steps' PayPal message
The text works well to remove any preconceived barriers the user might have about not having a PayPal account:
Transactions are handled through paypal but you don’t need a paypal account to buy this book. Any credit or debit card will do! (If at any stage in the ordering process you encounter a problem please contact us)
The credit and debit card logos underneath the text reinforce the message by echoing more traditional eCommerce payment methods.
Source page: http://www.fivesimplesteps.co.uk/books/details/1