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> <channel><title>UX Blog &#187; copywriting</title> <atom:link href="http://uxblog.co.uk/tag/copywriting/feed/" rel="self" type="application/rss+xml" /><link>http://uxblog.co.uk</link> <description>The ux blog/tweet dump of User Experience specialist Barry Briggs</description> <lastBuildDate>Fri, 03 Feb 2012 17:27:38 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Chester Zoo appoints Code Computerlove to drive digital forward</title><link>http://uxblog.co.uk/2010/05/20/chester-zoo-appoints-code-comp/</link> <comments>http://uxblog.co.uk/2010/05/20/chester-zoo-appoints-code-comp/#comments</comments> <pubDate>Thu, 20 May 2010 12:56:51 +0000</pubDate> <dc:creator>Barry</dc:creator> <category><![CDATA[General]]></category> <category><![CDATA[Interface]]></category> <category><![CDATA[Prototyping]]></category> <category><![CDATA[Quick Tweets]]></category> <category><![CDATA[Usability]]></category> <category><![CDATA[best practice]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[design]]></category> <category><![CDATA[ecommerce]]></category> <category><![CDATA[navigation]]></category> <category><![CDATA[strategy]]></category> <category><![CDATA[tweets]]></category> <category><![CDATA[user stories]]></category> <guid
isPermaLink="false">http://uxblog.co.uk/2010/05/20/chester-zoo-appoints-code-comp/</guid> <description><![CDATA[Chester Zoo appoints Code Computerlove to drive digital forward http://tinyurl.com/34opywf (via @howdomedia) Big #ux job at it&#8217;s core]]></description> <content:encoded><![CDATA[<p>Chester Zoo appoints Code Computerlove to drive digital forward</p><p><a
href="http://tinyurl.com/34opywf" rel="nofollow">http://tinyurl.com/34opywf</a></p><p>(via @<a
href="http://twitter.com/howdomedia" class="aktt_username">howdomedia</a>)</p><p>Big #<a
href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a> job at it&#8217;s core <img
src='http://uxblog.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p> ]]></content:encoded> <wfw:commentRss>http://uxblog.co.uk/2010/05/20/chester-zoo-appoints-code-comp/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>12 tips for writing in-context UI instructions</title><link>http://uxblog.co.uk/2010/05/17/new-article-the-small-print/</link> <comments>http://uxblog.co.uk/2010/05/17/new-article-the-small-print/#comments</comments> <pubDate>Mon, 17 May 2010 16:19:28 +0000</pubDate> <dc:creator>Barry</dc:creator> <category><![CDATA[Quick Tweets]]></category> <category><![CDATA[Usability]]></category> <category><![CDATA[contextual]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[guidelines]]></category> <category><![CDATA[tweets]]></category> <guid
isPermaLink="false">http://uxblog.co.uk/2010/05/17/new-article-the-small-print/</guid> <description><![CDATA[New article: The Small Print &#8211; Writing UI Instructions &#8211; 12 tips for writing in-context UI instructions http://uxm.ag/c2 #ux (via @uxmag)]]></description> <content:encoded><![CDATA[<p>New article: The Small Print &#8211; Writing UI Instructions &#8211; 12 tips for writing in-context UI instructions</p><p><a
href="http://uxm.ag/c2" rel="nofollow">http://uxm.ag/c2</a></p><p>#<a
href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a> (via @<a
href="http://twitter.com/uxmag" class="aktt_username">uxmag</a>)</p> ]]></content:encoded> <wfw:commentRss>http://uxblog.co.uk/2010/05/17/new-article-the-small-print/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Microsoft urges people to upgrade to IE8</title><link>http://uxblog.co.uk/2010/05/14/microsoft-urges-people-to-upgr/</link> <comments>http://uxblog.co.uk/2010/05/14/microsoft-urges-people-to-upgr/#comments</comments> <pubDate>Fri, 14 May 2010 16:14:06 +0000</pubDate> <dc:creator>Barry</dc:creator> <category><![CDATA[General]]></category> <category><![CDATA[Quick Tweets]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[tweets]]></category> <guid
isPermaLink="false">http://uxblog.co.uk/2010/05/14/microsoft-urges-people-to-upgr/</guid> <description><![CDATA[Microsoft urges people to upgrade to IE8 http://is.gd/c8W4P Full of jargon thats wrong for audience: &#8220;socially engineered malware&#8221;??]]></description> <content:encoded><![CDATA[<p>Microsoft urges people to upgrade to IE8</p><p><a
href="http://is.gd/c8W4P" rel="nofollow">http://is.gd/c8W4P</a></p><p>Full of jargon thats wrong for audience: &#8220;socially engineered malware&#8221;??</p> ]]></content:encoded> <wfw:commentRss>http://uxblog.co.uk/2010/05/14/microsoft-urges-people-to-upgr/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>3 ways to use narrative in online engagement</title><link>http://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/</link> <comments>http://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/#comments</comments> <pubDate>Mon, 10 May 2010 09:55:49 +0000</pubDate> <dc:creator>Barry</dc:creator> <category><![CDATA[General]]></category> <category><![CDATA[Quick Tweets]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[persuasion]]></category> <category><![CDATA[tweets]]></category> <guid
isPermaLink="false">http://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/</guid> <description><![CDATA[3 ways to use narrative in online engagement http://bit.ly/a3Caeo via @storytellin &#38; @richardsedley]]></description> <content:encoded><![CDATA[<p>3 ways to use narrative in online engagement</p><p><a
href="http://bit.ly/a3Caeo" rel="nofollow">http://bit.ly/a3Caeo</a></p><p>via @<a
href="http://twitter.com/storytellin" class="aktt_username">storytellin</a> &amp; @<a
href="http://twitter.com/richardsedley" class="aktt_username">richardsedley</a></p> ]]></content:encoded> <wfw:commentRss>http://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How a Well-Designed “Thank You” Inspires Community Uptake</title><link>http://uxblog.co.uk/2010/02/26/how-a-well-designed-thank-you-inspires/</link> <comments>http://uxblog.co.uk/2010/02/26/how-a-well-designed-thank-you-inspires/#comments</comments> <pubDate>Fri, 26 Feb 2010 09:49:34 +0000</pubDate> <dc:creator>Barry</dc:creator> <category><![CDATA[General]]></category> <category><![CDATA[Quick Tweets]]></category> <category><![CDATA[best practice]]></category> <category><![CDATA[confirmation]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[design]]></category> <category><![CDATA[persuasion]]></category> <category><![CDATA[strategy]]></category> <category><![CDATA[tweets]]></category> <guid
isPermaLink="false">http://uxblog.co.uk/2010/02/26/how-a-well-designed-%e2%80%9cthank-y/</guid> <description><![CDATA[How a Well-Designed “Thank You” Inspires Community Uptake http://is.gd/9dRKP from @carsonified Some great ideas to enhance the #ux]]></description> <content:encoded><![CDATA[<p>How a Well-Designed “Thank You” Inspires Community Uptake</p><p><a
href="http://is.gd/9dRKP" rel="nofollow">http://is.gd/9dRKP</a></p><p>from @<a
href="http://twitter.com/carsonified" class="aktt_username">carsonified</a></p><p>Some great ideas to enhance the #<a
href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a></p> ]]></content:encoded> <wfw:commentRss>http://uxblog.co.uk/2010/02/26/how-a-well-designed-thank-you-inspires/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Order tracking: when too much information kills the information</title><link>http://uxblog.co.uk/2009/12/08/order-tracking-when-too-much/</link> <comments>http://uxblog.co.uk/2009/12/08/order-tracking-when-too-much/#comments</comments> <pubDate>Tue, 08 Dec 2009 09:41:02 +0000</pubDate> <dc:creator>Barry</dc:creator> <category><![CDATA[General]]></category> <category><![CDATA[Quick Tweets]]></category> <category><![CDATA[Usability]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[strategy]]></category> <category><![CDATA[tweets]]></category> <guid
isPermaLink="false">http://uxblog.co.uk/2009/12/08/order-tracking-when-too-much/</guid> <description><![CDATA[Order tracking: when too much information kills the information http://bit.ly/8sOOy3 via @foviance Very amusing &#38; choc-full of valid points.]]></description> <content:encoded><![CDATA[<p>Order tracking: when too much information kills the information</p><p><a
href="http://bit.ly/8sOOy3" rel="nofollow">http://bit.ly/8sOOy3</a> via @<a
href="http://twitter.com/foviance" class="aktt_username">foviance</a></p><p>Very amusing &amp; choc-full of valid points.</p> ]]></content:encoded> <wfw:commentRss>http://uxblog.co.uk/2009/12/08/order-tracking-when-too-much/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Sub-headers are navigation</title><link>http://uxblog.co.uk/2009/02/23/sub-headers-are-navigation/</link> <comments>http://uxblog.co.uk/2009/02/23/sub-headers-are-navigation/#comments</comments> <pubDate>Mon, 23 Feb 2009 16:52:14 +0000</pubDate> <dc:creator>Barry</dc:creator> <category><![CDATA[Usability]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[screen reader]]></category> <guid
isPermaLink="false">http://uxblog.co.uk/?p=146</guid> <description><![CDATA[This is a great article by David Hamill from Good Usability about the effective use of sub-headings in your website copy. It&#8217;s well written and makes some very good points. David also uses well-constructed sub-headings within the article to cleverly illustrate his point. Original article: http://www.goodusability.co.uk/2008/10/sub-headers-are-navigation/ Using good sub-headers will help your users find the [...]]]></description> <content:encoded><![CDATA[<p>This is a great article by <strong>David Hamill</strong> from <a
href="http://www.goodusability.co.uk">Good Usability</a> about the effective use of sub-headings in your website copy.</p><p>It&#8217;s well written and makes some very good points. David also uses well-constructed sub-headings within the article to cleverly illustrate his point.</p><p>Original article: <a
href="http://www.goodusability.co.uk/2008/10/sub-headers-are-navigation/">http://www.goodusability.co.uk/2008/10/sub-headers-are-navigation/</a></p><blockquote><p>Using good sub-headers will help your users find the information they are looking for. It’s like navigation but without the clicking and the cool roll-over effects.</p></blockquote><h2>Summary</h2><ul><li>Sub-headers help users decide whether to stay</li><li>A good sub-header describes the text below it</li><li>Sub-headers help screen readers</li><li>Try writing your sub-headers first</li><li>Improve further with bold text</li></ul><p>Original article: <a
href="http://www.goodusability.co.uk/2008/10/sub-headers-are-navigation/">http://www.goodusability.co.uk/2008/10/sub-headers-are-navigation/</a></p> ]]></content:encoded> <wfw:commentRss>http://uxblog.co.uk/2009/02/23/sub-headers-are-navigation/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
