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	<title>UX Blog &#187; guidelines</title>
	<atom:link href="http://uxblog.co.uk/tag/guidelines/feed/" rel="self" type="application/rss+xml" />
	<link>http://uxblog.co.uk</link>
	<description>The ux blog/tweet dump of User Experience specialist Barry Briggs</description>
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		<item>
		<title>The customer is a stranger</title>
		<link>http://uxblog.co.uk/2010/07/19/the-customer-is-a-stranger-htt/</link>
		<comments>http://uxblog.co.uk/2010/07/19/the-customer-is-a-stranger-htt/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:02:00 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[forms]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/07/19/the-customer-is-a-stranger-htt/</guid>
		<description><![CDATA[The customer is a stranger http://is.gd/dy6CJ from @gerrymcgovern It&#8217;s rude to ask your customers too much, too soon. Some great insights.]]></description>
			<content:encoded><![CDATA[<p>The customer is a stranger </p>
<p><a href="http://is.gd/dy6CJ" rel="nofollow">http://is.gd/dy6CJ</a> </p>
<p>from @<a href="http://twitter.com/gerrymcgovern" class="aktt_username">gerrymcgovern</a> </p>
<p>It&#8217;s rude to ask your customers too much, too soon. Some great insights.</p>
]]></content:encoded>
			<wfw:commentRss>http://uxblog.co.uk/2010/07/19/the-customer-is-a-stranger-htt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Principle of least astonishment</title>
		<link>http://uxblog.co.uk/2010/06/21/principle-of-least-astonishmen/</link>
		<comments>http://uxblog.co.uk/2010/06/21/principle-of-least-astonishmen/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 08:57:11 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[patterns]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/06/21/principle-of-least-astonishmen/</guid>
		<description><![CDATA[Principle of least astonishment http://bit.ly/cNIMfn (from @viborc on uxpassion.com) Great concept but some case studies would make the article a bit more relevant #ux]]></description>
			<content:encoded><![CDATA[<p>Principle of least astonishment </p>
<p><a href="http://bit.ly/cNIMfn" rel="nofollow">http://bit.ly/cNIMfn</a> </p>
<p>(from @<a href="http://twitter.com/viborc" class="aktt_username">viborc</a> on uxpassion.com) </p>
<p>Great concept but some case studies would make the article a bit more relevant #<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a></p>
]]></content:encoded>
			<wfw:commentRss>http://uxblog.co.uk/2010/06/21/principle-of-least-astonishmen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web-Analytics and User-testing&#8230;</title>
		<link>http://uxblog.co.uk/2010/06/17/web-analytics-and-user-testing/</link>
		<comments>http://uxblog.co.uk/2010/06/17/web-analytics-and-user-testing/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 10:03:14 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/06/17/web-analytics-and-user-testing/</guid>
		<description><![CDATA[Web-Analytics and User-testing: &#8220;What five users can tell you that 5000 cannot&#8221; http://bit.ly/8YiVuW (measuringusability.com) (via @IATV)]]></description>
			<content:encoded><![CDATA[<p>Web-Analytics and User-testing: &#8220;What five users can tell you that 5000 cannot&#8221; </p>
<p><a href="http://bit.ly/8YiVuW" rel="nofollow">http://bit.ly/8YiVuW</a> </p>
<p>(measuringusability.com) (via @<a href="http://twitter.com/IATV" class="aktt_username">IATV</a>)</p>
]]></content:encoded>
			<wfw:commentRss>http://uxblog.co.uk/2010/06/17/web-analytics-and-user-testing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Xth Design</title>
		<link>http://uxblog.co.uk/2010/06/15/my-xth-design-httpbit-ly9/</link>
		<comments>http://uxblog.co.uk/2010/06/15/my-xth-design-httpbit-ly9/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:26:44 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Prototyping]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[ucd]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/06/15/my-xth-design-httpbit-ly9/</guid>
		<description><![CDATA[My Xth Design. http://bit.ly/96KiRw (via @lukewdesign) Nice overview of the iterative nature of design]]></description>
			<content:encoded><![CDATA[<p>My Xth Design.</p>
<p><a href="http://bit.ly/96KiRw" rel="nofollow">http://bit.ly/96KiRw</a> </p>
<p>(via @<a href="http://twitter.com/lukewdesign" class="aktt_username">lukewdesign</a>) </p>
<p>Nice overview of the iterative nature of design</p>
]]></content:encoded>
			<wfw:commentRss>http://uxblog.co.uk/2010/06/15/my-xth-design-httpbit-ly9/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile checkouts: ten best practice tips</title>
		<link>http://uxblog.co.uk/2010/05/18/mobile-checkouts-ten-best-pra/</link>
		<comments>http://uxblog.co.uk/2010/05/18/mobile-checkouts-ten-best-pra/#comments</comments>
		<pubDate>Tue, 18 May 2010 12:25:14 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/05/18/mobile-checkouts-ten-best-pra/</guid>
		<description><![CDATA[Mobile checkouts: ten best practice tips http://bit.ly/9ZsQrO from @econsultancy #ux]]></description>
			<content:encoded><![CDATA[<p>Mobile checkouts: ten best practice tips </p>
<p><a href="http://bit.ly/9ZsQrO" rel="nofollow">http://bit.ly/9ZsQrO</a> </p>
<p>from @<a href="http://twitter.com/econsultancy" class="aktt_username">econsultancy</a> #<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a></p>
]]></content:encoded>
			<wfw:commentRss>http://uxblog.co.uk/2010/05/18/mobile-checkouts-ten-best-pra/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 tips for writing in-context UI instructions</title>
		<link>http://uxblog.co.uk/2010/05/17/new-article-the-small-print/</link>
		<comments>http://uxblog.co.uk/2010/05/17/new-article-the-small-print/#comments</comments>
		<pubDate>Mon, 17 May 2010 16:19:28 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[contextual]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/05/17/new-article-the-small-print/</guid>
		<description><![CDATA[New article: The Small Print &#8211; Writing UI Instructions &#8211; 12 tips for writing in-context UI instructions http://uxm.ag/c2 #ux (via @uxmag)]]></description>
			<content:encoded><![CDATA[<p>New article: The Small Print &#8211; Writing UI Instructions &#8211; 12 tips for writing in-context UI instructions </p>
<p><a href="http://uxm.ag/c2" rel="nofollow">http://uxm.ag/c2</a>  </p>
<p>#<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a> (via @<a href="http://twitter.com/uxmag" class="aktt_username">uxmag</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Checkout optimisation: 17 posts to help improve conversions</title>
		<link>http://uxblog.co.uk/2010/05/14/checkout-optimisation-17-post/</link>
		<comments>http://uxblog.co.uk/2010/05/14/checkout-optimisation-17-post/#comments</comments>
		<pubDate>Fri, 14 May 2010 12:10:11 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/05/14/checkout-optimisation-17-post/</guid>
		<description><![CDATA[Checkout optimisation: 17 posts to help improve conversions http://bit.ly/cVuH1t (from @Econsultancy via @Pod1) #ux]]></description>
			<content:encoded><![CDATA[<p>Checkout optimisation: 17 posts to help improve conversions </p>
<p><a href="http://bit.ly/cVuH1t" rel="nofollow">http://bit.ly/cVuH1t</a> </p>
<p>(from @<a href="http://twitter.com/Econsultancy" class="aktt_username">Econsultancy</a> via @<a href="http://twitter.com/Pod1" class="aktt_username">Pod1</a>) #<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Reduce Shopping Cart Abandonment: 10 No-Brainers</title>
		<link>http://uxblog.co.uk/2010/05/13/how-to-reduce-shopping-cart-ab/</link>
		<comments>http://uxblog.co.uk/2010/05/13/how-to-reduce-shopping-cart-ab/#comments</comments>
		<pubDate>Thu, 13 May 2010 13:58:42 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interface]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/05/13/how-to-reduce-shopping-cart-ab/</guid>
		<description><![CDATA[How to Reduce Shopping Cart Abandonment: 10 No-Brainers http://bit.ly/alj7hu (via @UXTweets)]]></description>
			<content:encoded><![CDATA[<p>How to Reduce Shopping Cart Abandonment: 10 No-Brainers</p>
<p><a href="http://bit.ly/alj7hu" rel="nofollow">http://bit.ly/alj7hu</a></p>
<p>(via @<a href="http://twitter.com/UXTweets" class="aktt_username">UXTweets</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you need a random sample for your usability test?</title>
		<link>http://uxblog.co.uk/2010/05/13/do-you-need-a-random-sample-fo/</link>
		<comments>http://uxblog.co.uk/2010/05/13/do-you-need-a-random-sample-fo/#comments</comments>
		<pubDate>Thu, 13 May 2010 10:08:19 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[ucd]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/05/13/do-you-need-a-random-sample-fo/</guid>
		<description><![CDATA[Do you need a random sample for your usability test? http://bit.ly/byjnve Some problems with user testing are not exclusive to #ux]]></description>
			<content:encoded><![CDATA[<p>Do you need a random sample for your usability test? </p>
<p><a href="http://bit.ly/byjnve" rel="nofollow">http://bit.ly/byjnve</a> </p>
<p>Some problems with user testing are not exclusive to #<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guiding Principles for #UX Designers</title>
		<link>http://uxblog.co.uk/2010/05/10/guiding-principles-for-ux-des/</link>
		<comments>http://uxblog.co.uk/2010/05/10/guiding-principles-for-ux-des/#comments</comments>
		<pubDate>Mon, 10 May 2010 10:35:26 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[ucd]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/05/10/guiding-principles-for-ux-des/</guid>
		<description><![CDATA[Guiding Principles for #UX Designers http://bit.ly/b3HdPR via @UXTweets Well considered set of points, always worth remembering.]]></description>
			<content:encoded><![CDATA[<p>Guiding Principles for #<a href="http://search.twitter.com/search?q=%23UX" class="aktt_hashtag">UX</a> Designers</p>
<p><a href="http://bit.ly/b3HdPR" rel="nofollow">http://bit.ly/b3HdPR</a> </p>
<p>via @<a href="http://twitter.com/UXTweets" class="aktt_username">UXTweets</a></p>
<p>Well considered set of points, always worth remembering.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Most Obvious Website Usability Issues</title>
		<link>http://uxblog.co.uk/2010/03/09/5-most-obvious-website-usabili/</link>
		<comments>http://uxblog.co.uk/2010/03/09/5-most-obvious-website-usabili/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:48:36 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/03/09/5-most-obvious-website-usabili/</guid>
		<description><![CDATA[5 Most Obvious Website Usability Issues http://bit.ly/4Yzbik (via @UXTweets) Obvious maybe, but always worth reiterating #ux]]></description>
			<content:encoded><![CDATA[<p>5 Most Obvious Website Usability Issues </p>
<p><a href="http://bit.ly/4Yzbik" rel="nofollow">http://bit.ly/4Yzbik</a> </p>
<p>(via @<a href="http://twitter.com/UXTweets" class="aktt_username">UXTweets</a>) </p>
<p>Obvious maybe, but always worth reiterating #<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A closer look at the iPad user interface</title>
		<link>http://uxblog.co.uk/2010/02/16/a-closer-look-at-the-ipad-user/</link>
		<comments>http://uxblog.co.uk/2010/02/16/a-closer-look-at-the-ipad-user/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:26:24 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[menus]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2010/02/16/a-closer-look-at-the-ipad-user/</guid>
		<description><![CDATA[A closer look at the iPad user interface http://is.gd/8vXXh @mobcomp some nice #ux touches highlighted]]></description>
			<content:encoded><![CDATA[<p>A closer look at the iPad user interface </p>
<p><a href="http://is.gd/8vXXh" rel="nofollow">http://is.gd/8vXXh</a> </p>
<p>@<a href="http://twitter.com/mobcomp" class="aktt_username">mobcomp</a> </p>
<p>some nice #<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a> touches highlighted</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best ways to perform usability testing</title>
		<link>http://uxblog.co.uk/2009/12/16/best-ways-to-perform-web-usabi/</link>
		<comments>http://uxblog.co.uk/2009/12/16/best-ways-to-perform-web-usabi/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 10:11:26 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2009/12/16/best-ways-to-perform-web-usabi/</guid>
		<description><![CDATA[Best ways to perform web usability testing http://bit.ly/8gASE2 via @UXTweets]]></description>
			<content:encoded><![CDATA[<p>Best ways to perform web usability testing</p>
<p><a href="http://bit.ly/8gASE2" rel="nofollow">http://bit.ly/8gASE2</a></p>
<p>via @<a href="http://twitter.com/UXTweets" class="aktt_username">UXTweets</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nice article about some usability basics</title>
		<link>http://uxblog.co.uk/2009/12/09/nice-article-about-some-usabil/</link>
		<comments>http://uxblog.co.uk/2009/12/09/nice-article-about-some-usabil/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 11:38:23 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2009/12/09/nice-article-about-some-usabil/</guid>
		<description><![CDATA[Nice article about some usability basics with a He-man theme http://tinyurl.com/yjdrnqf via @dav_hamill]]></description>
			<content:encoded><![CDATA[<p>Nice article about some usability basics with a He-man theme <img src='http://uxblog.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://tinyurl.com/yjdrnqf" rel="nofollow">http://tinyurl.com/yjdrnqf</a></p>
<p>via @<a href="http://twitter.com/dav_hamill" class="aktt_username">dav_hamill</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Minimizing Complexity In User Interfaces</title>
		<link>http://uxblog.co.uk/2009/12/07/clean-easy-to-use-user-frien/</link>
		<comments>http://uxblog.co.uk/2009/12/07/clean-easy-to-use-user-frien/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 20:00:36 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interface]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2009/12/07/clean-easy-to-use-user-frien/</guid>
		<description><![CDATA[Clean. Easy to Use. User-Friendly. Intuitive -&#62; Minimizing Complexity In User Interfaces http://bit.ly/Cp6H via @designblend]]></description>
			<content:encoded><![CDATA[<p>Clean. Easy to Use. User-Friendly. Intuitive -&gt; Minimizing Complexity In User Interfaces</p>
<p><a href="http://bit.ly/Cp6H" rel="nofollow">http://bit.ly/Cp6H</a></p>
<p>via @<a href="http://twitter.com/designblend" class="aktt_username">designblend</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>What makes a website successful?</title>
		<link>http://uxblog.co.uk/2009/12/04/what-makes-a-website-successfu/</link>
		<comments>http://uxblog.co.uk/2009/12/04/what-makes-a-website-successfu/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 11:24:47 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[misconceptions]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tweets]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2009/12/04/what-makes-a-website-successfu/</guid>
		<description><![CDATA[What makes a website successful? http://is.gd/5c6ST Great article from @boagworld &#8211; reiterates some of the basics that often get forgotten.]]></description>
			<content:encoded><![CDATA[<p>What makes a website successful? </p>
<p><a href="http://is.gd/5c6ST" rel="nofollow">http://is.gd/5c6ST</a></p>
<p>Great article from @<a href="http://twitter.com/boagworld" class="aktt_username">boagworld</a> &#8211; reiterates some of the basics that often get forgotten.</p>
]]></content:encoded>
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		<title>10 Simple Web Accessibility Tips You Can Do Today</title>
		<link>http://uxblog.co.uk/2009/12/04/10-simple-web-accessibility-ti/</link>
		<comments>http://uxblog.co.uk/2009/12/04/10-simple-web-accessibility-ti/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 10:22:57 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Quick Tweets]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[screen reader]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[WCAG]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/2009/12/04/10-simple-web-accessibility-ti/</guid>
		<description><![CDATA[10 Simple Web Accessibility Tips You Can Do Today http://is.gd/5c4iR via @sixrevisions #ux #accessibility]]></description>
			<content:encoded><![CDATA[<p>10 Simple Web Accessibility Tips You Can Do Today</p>
<p><a href="http://is.gd/5c4iR" rel="nofollow">http://is.gd/5c4iR</a> via @<a href="http://twitter.com/sixrevisions" class="aktt_username">sixrevisions</a></p>
<p>#<a href="http://search.twitter.com/search?q=%23ux" class="aktt_hashtag">ux</a> #<a href="http://search.twitter.com/search?q=%23accessibility" class="aktt_hashtag">accessibility</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Providing contact details</title>
		<link>http://uxblog.co.uk/2009/06/15/providing-contact-details/</link>
		<comments>http://uxblog.co.uk/2009/06/15/providing-contact-details/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 11:09:39 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/?p=161</guid>
		<description><![CDATA[Here&#8217;s a great article from David Hamill at http://www.goodusability.co.uk/ on the value and importance of having clear and accurate contact details on your site: http://www.goodusability.co.uk/2009/06/providing-contact-details/ The key points he makes are that It’s cheaper when customers use the website The public are getting wise to poor customer service he also goes on to discuss the [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a great article from <strong>David Hamill</strong> at <a href="http://www.goodusability.co.uk/">http://www.goodusability.co.uk/</a> on the value and importance of having clear and accurate contact details on your site:</p>
<p><a href="http://www.goodusability.co.uk/2009/06/providing-contact-details/">http://www.goodusability.co.uk/2009/06/providing-contact-details/</a></p>
<p>The key points he makes are that</p>
<ol>
<li> It’s cheaper when customers use the website</li>
<li> The public are getting wise to poor customer service</li>
</ol>
<p>he also goes on to discuss the visibility and positioning of contact numbers, email addresses and suchlike.</p>
<p>Me makes a number of very sensible points and large companies would do well to  heed his advice.</p>
<p>Original article: <a href="http://www.goodusability.co.uk/2009/06/providing-contact-details/">http://www.goodusability.co.uk/2009/06/providing-contact-details/</a></p>
]]></content:encoded>
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		<title>10 Recipes for Persuasive Content</title>
		<link>http://uxblog.co.uk/2009/01/26/10-recipes-for-persuasive-content/</link>
		<comments>http://uxblog.co.uk/2009/01/26/10-recipes-for-persuasive-content/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 16:38:32 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[persuasion]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/?p=112</guid>
		<description><![CDATA[This article by Colleen Jones in UX Matters gives some well-considered pointers for writing effective, engaging, and more importantly, persuasive content for your website. Original article: http://www.uxmatters.com/mt/archives/2008/12/ten-recipes-for-persuasive-content.php In many of my columns, I have touted the importance of persuasive, or influential, content and shared relevant theories and arguments, sprinkling in some practical tips and examples [...]]]></description>
			<content:encoded><![CDATA[<p>This article by <a href="http://www.leenjones.com/">Colleen Jones</a> in <a href="http://www.uxmatters.com/">UX Matters</a> gives some well-considered pointers for writing effective, engaging, and more importantly, persuasive content for your website.</p>
<p>Original article: <a href="http://www.uxmatters.com/mt/archives/2008/12/ten-recipes-for-persuasive-content.php">http://www.uxmatters.com/mt/archives/2008/12/ten-recipes-for-persuasive-content.php</a></p>
<blockquote><p> In many of my columns, I have touted the importance of persuasive, or influential, content and shared relevant theories and arguments, sprinkling in some practical tips and examples along the way.</p></blockquote>
<p>The article elaborates a number of points, outlined below, with sensible examples were appropriate.</p>
<ol>
<li> Talk like a person</li>
<li> Establish credibility</li>
<li> Use the right tone for the brand or situation</li>
<li> Be courteous in your timing and placement of content</li>
<li> Remind customers of differentiators and benefits</li>
<li> Appeal to both the left and the right brain—the rational and the emotional</li>
<li> Tell stories</li>
<li> Consider using metaphors</li>
<li> Avoid cheap tricks</li>
<li> Don’t forget to use images, video, speech, and audio</li>
</ol>
<p>&nbsp;</p>
<h2>Selected screen-shots</h2>
<div id="attachment_113" class="wp-caption alignnone" style="width: 292px"><a rel="lightbox" title="Figure 8—A subtle reminder on an interstitial search page" href="http://uxblog.co.uk/wp-content/uploads/2009/01/recipe-figure8.png"><img src="http://uxblog.co.uk/wp-content/uploads/2009/01/recipe-figure8.png" alt="Figure 8—A subtle reminder on an interstitial search page" title="Figure 8—A subtle reminder on an interstitial search page" width="282" height="114" class="size-full wp-image-113" /></a><p class="wp-caption-text">Figure 8—A subtle reminder on an interstitial search page</p></div>
<div id="attachment_114" class="wp-caption alignnone" style="width: 484px"><a rel="lightbox" title="Figure 9—A landing page with a mix of rational and emotional appeals"  href="http://uxblog.co.uk/wp-content/uploads/2009/01/recipe-figure9.png"><img src="http://uxblog.co.uk/wp-content/uploads/2009/01/recipe-figure9.png" alt="Figure 9—A landing page with a mix of rational and emotional appeals" title="Figure 9—A landing page with a mix of rational and emotional appeals" width="474" height="325" class="size-full wp-image-114" /></a><p class="wp-caption-text">Figure 9—A landing page with a mix of rational and emotional appeals</p></div>
<p>&nbsp;</p>
<p>Original article: <a href="http://www.uxmatters.com/mt/archives/2008/12/ten-recipes-for-persuasive-content.php">http://www.uxmatters.com/mt/archives/2008/12/ten-recipes-for-persuasive-content.php</a></p>
<h2>Further reading</h2>
<p>3 More Recipes for Persuasive Content:<br />
<a href="http://www.leenjones.com/blog/2009/01/more-persuasive-content/">http://www.leenjones.com/blog/2009/01/more-persuasive-content/</a></p>
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		<title>10 techniques for an effective &#8216;call to action&#8217;</title>
		<link>http://uxblog.co.uk/2009/01/23/10-techniques-for-an-effective-call-to-action/</link>
		<comments>http://uxblog.co.uk/2009/01/23/10-techniques-for-an-effective-call-to-action/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 17:00:11 +0000</pubDate>
		<dc:creator>Barry</dc:creator>
				<category><![CDATA[Interface]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[guidelines]]></category>
		<guid isPermaLink="false">http://uxblog.co.uk/?p=102</guid>
		<description><![CDATA[This is a really good article that documents the obvious and the not-so-obvious design decisions behind creating effective calls to action&#8230; Original article: http://boagworld.com/design/10_techniques_for_an_effective/ Having an effective call to action is an essential part of any website. A call to action is not just limited to ecommerce sites. Every website should have an objective it [...]]]></description>
			<content:encoded><![CDATA[<p>This is a really good article that documents the obvious and the not-so-obvious design decisions behind creating effective calls to action&#8230;</p>
<p>Original article: <a href="http://boagworld.com/design/10_techniques_for_an_effective/">http://boagworld.com/design/10_techniques_for_an_effective/</a></p>
<blockquote><p>Having an effective call to action is an essential part of any website. A call to action is not just limited to ecommerce sites. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time.</p>
<p>&#8230;</p>
<p>An effective call to action is the linchpin of a successful site and involves drawing together best practice in usability, creative visual design and powerful copy writing.</p></blockquote>
<h2>Summary</h2>
<ol>
<li>lay the groundwork</li>
<li>offer a little extra</li>
<li>have a small number of distinct actions</li>
<li>use active urgent language</li>
<li>get the position right</li>
<li>use white space</li>
<li>use an alternative colour</li>
<li>make it big</li>
<li>have a call to action on every page</li>
<li>carry the call through</li>
</ol>
<h2>Selected screen-shots from the article</h2>
<div id="attachment_107" class="wp-caption alignnone" style="width: 460px"><a href="http://uxblog.co.uk/wp-content/uploads/2009/01/skype-20090122-132403.jpg" title="Skype clearly show the benefits of downloading their application" rel="lightbox"><img src="http://uxblog.co.uk/wp-content/uploads/2009/01/skype-20090122-132403-450x254.jpg" alt="Skype clearly show the benefits of downloading their application" title="Skype clearly show the benefits of downloading their application" width="450" height="254" class="size-medium wp-image-107" /></a><p class="wp-caption-text">Skype clearly show the benefits of downloading their application</p></div>
<div id="attachment_103" class="wp-caption alignnone" style="width: 460px"><a title="The Things website draws attention to its calls to action by using a constrasting colour" rel="lightbox" href="http://uxblog.co.uk/wp-content/uploads/2009/01/things-20090122-133853.jpg"><img src="http://uxblog.co.uk/wp-content/uploads/2009/01/things-20090122-133853-450x236.jpg" alt="The Things website draws attention to its calls to action by using a constrasting colour" title="The Things website draws attention to its calls to action by using a constrasting colour" width="450" height="236" class="size-medium wp-image-103" /></a><p class="wp-caption-text">The Things website draws attention to its calls to action by using a constrasting colour</p></div>
<p>Original article: <a href="http://boagworld.com/design/10_techniques_for_an_effective/">http://boagworld.com/design/10_techniques_for_an_effective/</a></p>
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