UX Blog » persuasion http://uxblog.co.uk The ux blog/tweet dump of User Experience specialist Barry Briggs Fri, 03 Feb 2012 17:27:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The customer is a strangerhttp://uxblog.co.uk/2010/07/19/the-customer-is-a-stranger-htt/ http://uxblog.co.uk/2010/07/19/the-customer-is-a-stranger-htt/#comments Mon, 19 Jul 2010 14:02:00 +0000 Barry http://uxblog.co.uk/2010/07/19/the-customer-is-a-stranger-htt/ The customer is a stranger

http://is.gd/dy6CJ

from @gerrymcgovern

It’s rude to ask your customers too much, too soon. Some great insights.

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http://www.lukew.com/ff/entry.asp?1128

#userexperience

]]> http://uxblog.co.uk/2010/06/16/gradual-engagement-boosts-twit/feed/ 0 Why test your emails? Test results to inspire youhttp://uxblog.co.uk/2010/05/18/why-test-your-emails-test-res/ http://uxblog.co.uk/2010/05/18/why-test-your-emails-test-res/#comments Tue, 18 May 2010 12:26:20 +0000 Barry http://uxblog.co.uk/2010/05/18/why-test-your-emails-test-res/ Why test your emails? Test results to inspire you…

http://bit.ly/du7rxU

#abtests #email #measure

(via @abtests)

]]> http://uxblog.co.uk/2010/05/18/why-test-your-emails-test-res/feed/ 0 3 ways to use narrative in online engagementhttp://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/ http://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/#comments Mon, 10 May 2010 09:55:49 +0000 Barry http://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/ 3 ways to use narrative in online engagement

http://bit.ly/a3Caeo

via @storytellin & @richardsedley

]]> http://uxblog.co.uk/2010/05/10/3-ways-to-use-narrative-in-onl/feed/ 0 Designing with the Elements of Playhttp://uxblog.co.uk/2010/04/20/designing-with-the-elements-of/ http://uxblog.co.uk/2010/04/20/designing-with-the-elements-of/#comments Tue, 20 Apr 2010 09:10:43 +0000 Barry http://uxblog.co.uk/2010/04/20/designing-with-the-elements-of/ Designing with the Elements of Play

http://is.gd/bAo6u

Great article from @JMSPOOL about how to encourage user exploration/participation

#ux

]]> http://uxblog.co.uk/2010/04/20/designing-with-the-elements-of/feed/ 0 How a Well-Designed “Thank You” Inspires Community Uptakehttp://uxblog.co.uk/2010/02/26/how-a-well-designed-thank-you-inspires/ http://uxblog.co.uk/2010/02/26/how-a-well-designed-thank-you-inspires/#comments Fri, 26 Feb 2010 09:49:34 +0000 Barry http://uxblog.co.uk/2010/02/26/how-a-well-designed-%e2%80%9cthank-y/ How a Well-Designed “Thank You” Inspires Community Uptake

http://is.gd/9dRKP

from @carsonified

Some great ideas to enhance the #ux

]]> http://uxblog.co.uk/2010/02/26/how-a-well-designed-thank-you-inspires/feed/ 0 The Apple Store’s Checkout Form Redesignhttp://uxblog.co.uk/2009/12/16/the-apple-stores-checkout-for/ http://uxblog.co.uk/2009/12/16/the-apple-stores-checkout-for/#comments Wed, 16 Dec 2009 10:18:59 +0000 Barry http://uxblog.co.uk/2009/12/16/the-apple-stores-checkout-for/ The Apple Store’s Checkout Form Redesign

http://bit.ly/5ZR5oD

via @lukewdesign

Nicely done & well worth the time it took :)

#ux

]]> http://uxblog.co.uk/2009/12/16/the-apple-stores-checkout-for/feed/ 1 18% say delivery cost is barrier to online shoppinghttp://uxblog.co.uk/2009/12/10/18-say-delivery-cost-is-barri/ http://uxblog.co.uk/2009/12/10/18-say-delivery-cost-is-barri/#comments Thu, 10 Dec 2009 13:26:48 +0000 Barry http://uxblog.co.uk/2009/12/10/18-say-delivery-cost-is-barri/ 18% say delivery cost is barrier to online shopping. Free white paper on online buyers’ behaviour

http://bit.ly/8DCm1y

via @foviance

]]> http://uxblog.co.uk/2009/12/10/18-say-delivery-cost-is-barri/feed/ 0 Design as a Differentiatorhttp://uxblog.co.uk/2009/12/07/nice-read-design-as-a-differe/ http://uxblog.co.uk/2009/12/07/nice-read-design-as-a-differe/#comments Mon, 07 Dec 2009 14:10:13 +0000 Barry http://uxblog.co.uk/2009/12/07/nice-read-design-as-a-differe/ Nice Read: Design as a Differentiator

http://bit.ly/5LIsv6

via @UXBooth

“how design and user experience impact a company’s bottom line”

]]> http://uxblog.co.uk/2009/12/07/nice-read-design-as-a-differe/feed/ 0 What makes a website successful?http://uxblog.co.uk/2009/12/04/what-makes-a-website-successfu/ http://uxblog.co.uk/2009/12/04/what-makes-a-website-successfu/#comments Fri, 04 Dec 2009 11:24:47 +0000 Barry http://uxblog.co.uk/2009/12/04/what-makes-a-website-successfu/ What makes a website successful?

http://is.gd/5c6ST

Great article from @boagworld – reiterates some of the basics that often get forgotten.

]]> http://uxblog.co.uk/2009/12/04/what-makes-a-website-successfu/feed/ 0 Consumers Expect Poor Customer Servicehttp://uxblog.co.uk/2009/12/03/consumers-expect-poor-customer/ http://uxblog.co.uk/2009/12/03/consumers-expect-poor-customer/#comments Thu, 03 Dec 2009 17:05:05 +0000 Barry http://uxblog.co.uk/2009/12/03/consumers-expect-poor-customer/ Consumers Expect Poor Customer Service – by Bruce Temkin

http://bit.ly/60H6fK

#UX

via @ctomlin

]]> http://uxblog.co.uk/2009/12/03/consumers-expect-poor-customer/feed/ 0 Providing contact detailshttp://uxblog.co.uk/2009/06/15/providing-contact-details/ http://uxblog.co.uk/2009/06/15/providing-contact-details/#comments Mon, 15 Jun 2009 11:09:39 +0000 Barry http://uxblog.co.uk/?p=161 Here’s a great article from David Hamill at http://www.goodusability.co.uk/ on the value and importance of having clear and accurate contact details on your site:

http://www.goodusability.co.uk/2009/06/providing-contact-details/

The key points he makes are that

  1. It’s cheaper when customers use the website
  2. The public are getting wise to poor customer service

he also goes on to discuss the visibility and positioning of contact numbers, email addresses and suchlike.

Me makes a number of very sensible points and large companies would do well to heed his advice.

Original article: http://www.goodusability.co.uk/2009/06/providing-contact-details/

]]> http://uxblog.co.uk/2009/06/15/providing-contact-details/feed/ 1 Adding a PayPal button to your sitehttp://uxblog.co.uk/2009/02/03/adding-a-paypal-button-to-your-site/ http://uxblog.co.uk/2009/02/03/adding-a-paypal-button-to-your-site/#comments Tue, 03 Feb 2009 11:58:21 +0000 Barry http://uxblog.co.uk/?p=130 Added PayPal to your site recently? This site for Five Simple Steps‘ new book “A Practical Guide to Designing for the Web” has a nice, simple explanation for users how they can use the PayPal service.

Five Simple Steps' PayPal message

Five Simple Steps' PayPal message

The text works well to remove any preconceived barriers the user might have about not having a PayPal account:

Transactions are handled through paypal but you don’t need a paypal account to buy this book. Any credit or debit card will do! (If at any stage in the ordering process you encounter a problem please contact us)

The credit and debit card logos underneath the text reinforce the message by echoing more traditional eCommerce payment methods.

Source page: http://www.fivesimplesteps.co.uk/books/details/1

]]> http://uxblog.co.uk/2009/02/03/adding-a-paypal-button-to-your-site/feed/ 0 10 Recipes for Persuasive Contenthttp://uxblog.co.uk/2009/01/26/10-recipes-for-persuasive-content/ http://uxblog.co.uk/2009/01/26/10-recipes-for-persuasive-content/#comments Mon, 26 Jan 2009 16:38:32 +0000 Barry http://uxblog.co.uk/?p=112 This article by Colleen Jones in UX Matters gives some well-considered pointers for writing effective, engaging, and more importantly, persuasive content for your website.

Original article: http://www.uxmatters.com/mt/archives/2008/12/ten-recipes-for-persuasive-content.php

In many of my columns, I have touted the importance of persuasive, or influential, content and shared relevant theories and arguments, sprinkling in some practical tips and examples along the way.

The article elaborates a number of points, outlined below, with sensible examples were appropriate.

  1. Talk like a person
  2. Establish credibility
  3. Use the right tone for the brand or situation
  4. Be courteous in your timing and placement of content
  5. Remind customers of differentiators and benefits
  6. Appeal to both the left and the right brain—the rational and the emotional
  7. Tell stories
  8. Consider using metaphors
  9. Avoid cheap tricks
  10. Don’t forget to use images, video, speech, and audio

 

Selected screen-shots

Figure 8—A subtle reminder on an interstitial search page

Figure 8—A subtle reminder on an interstitial search page

Figure 9—A landing page with a mix of rational and emotional appeals

Figure 9—A landing page with a mix of rational and emotional appeals

 

Original article: http://www.uxmatters.com/mt/archives/2008/12/ten-recipes-for-persuasive-content.php

Further reading

3 More Recipes for Persuasive Content:
http://www.leenjones.com/blog/2009/01/more-persuasive-content/

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